The Tough Times Playbook: A CEO’s Guide to Navigating Through Crisis – Play 7

Play 7 – Think Long Term

Remember This Too Shall Pass
Think & Act with Balance
Make Today’s Decisions with an Eye to the Future

In time, all good things must end and the same can be said for a crisis. This too shall pass and when it does, things might go back to the way they were or there might be a new normal left in its wake. The key to remember here is how you handled the crisis from the beginning until now will help shape where you are at the end.

Utilizing the Playbook allows you to think cautiously and with intent on each action and can provide balance to some of the more difficult decisions and processes that arise during a crisis. In fact, your thoughts and actions are possibly all that is controllable during this time. Leading a team of almost 500 through unchartered territory is not easy on an average day, add a crisis and your leadership is taken to a new level.

Think about the long-term effects of your choices, put employees and clients at the front of the decisions you are tasked with making and keep your eye on the end of the crisis. The choices you make now will shape how your company, your employees, and your clients come out the other side.