Annual industry event will bring together fleet leaders and experts for insights, hands-on experiences and solutions to today’s most critical fleet challenges.
Summary
- The 2026 Merchants Fleet Summit will bring together fleet professionals and industry leaders to explore the future of fleet management.
- The event will take place September 23, 2026, in Hooksett, New Hampshire, preceded by a Welcome Reception on September 22 in Manchester.
- Programming will focus on making fleet management smarter, safer and more cost-efficient.
- Merchants Fleet President & CEO Matt Dyer and the executive leadership team will host an interactive Q&A, followed by a keynote from Chris Caldwell from Sell As You Are.
- A client, vendor and Merchants Fleet panel will explore vehicle and upfit standardization for trades fleets.
- Attendees can experience vehicles and fleet solutions while connecting with OEMs, vendors, upfit partners and Merchants Fleet experts.
HOOKSETT, N.H., [September 2, 2026] — Merchants Fleet, a leader in innovative fleet solutions, announced it will host its eighth annual Fleet Summit on September 23, bringing together hundreds of fleet professionals, industry experts, clients, vendors and partners to explore the trends, technologies and strategies transforming fleet management.
Taking place at Merchants Fleet’s corporate headquarters in Hooksett, New Hampshire, this year’s Fleet Summit will focus on making fleet operations smarter, safer and more cost-efficient while creating opportunities for industry professionals to connect, share insights and address the most critical challenges and opportunities shaping the future of fleet.
“The fleet industry is at an important inflection point. Technology is advancing, operating models are changing and businesses are under greater pressure to do more with every vehicle and every dollar,” said Matt Dyer, President & CEO of Merchants Fleet. “What’s changed is the level of focus on how fleet influences capital strategy, productivity, and the client experience. Our job is to help fleets move and win, and Fleet Summit brings the industry together to work through what that takes right now.”
The 2026 Fleet Summit combines expert-led education, hands-on vehicle and solution experiences, and industry networking. Attendees will hear directly from Merchants Fleet’s Executive Leadership team and industry experts, participate in discussions focused on real-world fleet challenges, engage with OEMs and upfit partners, and experience fleet vehicles and solutions firsthand.
“The value of Fleet Summit is in its ability to bring clients, partners, and industry experts together for meaningful conversations about the challenges facing fleets every day. Attendees consistently tell us that what they value most is the opportunity to connect with peers, hear different perspectives, and have candid conversations about what is working and what isn’t in their fleet operations.” said Brad Burgess, Senior Vice President and Chief Commercial Officer at Merchants Fleet.
“From hands-on vehicle and solution experiences to education and peer-to-peer discussions, the event creates opportunities to learn, exchange ideas, and build stronger relationships. Just as importantly, attendees leave with practical insights, new perspectives, and connections they can take back to their organizations.”
For registration, agenda updates, sponsor information and travel details, visit the Merchants Fleet Summit website.
Key Features of the 2026 Fleet Summit Include:
Executive Leadership Q&A:
Matt Dyer, President & CEO of Merchants Fleet, and members of the company’s Executive Leadership team will open the Summit’s educational programming with an interactive Q&A focused on learning and collaboration.
Keynote from Chris Caldwell:
Chris Caldwell, founder of Sell As You Are and a sales leadership expert, will deliver the Summit keynote. Caldwell will explore how authenticity, trust, service and a client-first approach can create stronger relationships, better experiences, and more successful partnerships.
Driving Performance Across Trades Fleets:
A moderated panel featuring client, vendor and Merchants Fleet perspectives will examine “Driving Performance Across Trades Fleets: Vehicle and Upfit Standardization Steps, Strategies, and Best Practices.” The session will explore how organizations can approach vehicle and upfit standardization to support fleet performance and operational needs.
Vehicle Experiences and Solution Showcases:
Attendees will have dedicated time to connect with OEMs, leading industry vendors, providers and upfit partners. Merchants Fleet solution teams will also offer hands-on demonstrations of seven services, including FleetShare and TotalView, giving attendees an opportunity for one-on-one conversations with the experts behind the solutions.
Partner Education:
Dedicated education sessions throughout Merchants Fleet headquarters will feature content from participating vendors and partners, providing additional opportunities for attendees to learn about developments and solutions across the fleet ecosystem.
Industry Networking:
Fleet Summit will create opportunities throughout the event for clients, fleet professionals, vendors, partners and Merchants Fleet experts to exchange ideas and build relationships, beginning with a Welcome Reception on September 22 at the DoubleTree by Hilton Manchester Downtown.