Merchants Fleet | Services | Fleet Upfitting & Branding

acquisition Services

Fleet Vehicle Upfitting & Branding

Man in overalls polishing a car under bright hexagonal lights.
A car wrapping specialist applies a polyurethane film to the car. Selective focus. PPF protective film against chips and scratches. Car wrapping.

ACQUISITIONS

Custom Solutions to Elevate Your Fleet

Upfitting is about more than adding fancy bells and whistles; every vehicle add-on, whether it’s cosmetic or practical, should serve to support your business and make your drivers’ jobs easier. Our upfit experts are here to design, build, and deliver vehicles that meet your business needs and exceed expectations, no matter your industry.

Here’s what you can count on:

  • DOT-compliant and ASE-certified upfits
  • Expert advice from certified technicians
  • Seamless coordination with OEMs and vendors
  • Custom solutions for any industry or fleet size

At Merchants Fleet, your goals are our mission. Let’s transform your fleet into a powerful tool for your business.

Tailored Solutions

We design custom upfits for your specific industry, fleet size, and operational needs.

Certified Expertise

Our Master and World Class ASE-certified technicians ensure your vehicles meet the highest standards.

Nationwide Vendor Network

We have access to top upfitters across the country for premium results, no matter where you operate.

Safety First

Our safety-enhancing features minimize risks, lower liability, and protect drivers.

Performance Optimization

Upfits are designed to reduce fuel and maintenance costs while protecting residual values.

Project Management

We provide advanced forecasting and management tools to ensure on-time delivery, every time.

Sustainability Focus

Specialized vendors for electric and alternative fuel vehicle upfits can support your green initiatives.

Branding That Works

We’ll boost your visibility with wraps, logos, and decals that turn your fleet into mobile billboards.

White utility truck with crane arm parked on a suburban street with trees and power lines in the background.

Service Body

Perfect for jobs requiring tools, parts, and equipment, service bodies keep everything secure and organized.

Ideal for: Construction, Utilities, Oil & Gas

White flatbed truck parked in a sunny lot, surrounded by other vehicles and trees in the background.

Flatbed

The go-to option for transporting large items like construction supplies or heavy equipment.

Ideal for: Agriculture, Logistics, Building & Construction

White box truck driving on an empty, multi-lane highway during the day, surrounded by greenery.

Box Truck

For transporting goods that need protection from the elements while maintaining fuel efficiency.

Ideal for: Food & Beverage, Logistics, Automotive

Red dump truck driving on a highway, with trees and a cloudy sky in the background.

Dump Body

Great for moving materials like debris or gravel, and can double as a plow for municipalities.

Ideal for: Government, Industrial, Building & Construction

Industries

Industries & Trades We Serve

From small businesses to nationwide fleets, we partner with organizations across a wide variety of industries.

A sleek car drives through a tunnel, illuminated by green lights, creating a futuristic atmosphere.

FLEET ELECTRIFICATION

Upfitting for Electric Fleets

We’re proud to lead the charge in fleet electrification. Whether you need custom EV upfits or vehicle conversions, our team has the expertise and partnerships to make it happen. We also offer programs and services to help simplify EV charging infrastructure and billing.

Frequently Asked Questions

What upfits do you offer?

Common van upfitting requests include installing partitions, lights, ramps, and lift gates. We also focus on safety improvements and performance enhancements, including anti-slip flooring and storage unit installation. Common truck upfits include floor drawers, pickup truck hitches, hitch accessories, ladder racks, roof racks, boxes, and cargo trailer equipment. No matter what you need, our vehicle upfitting engineers will work diligently to get the job done on time and efficiently.

Why would I need to upfit my fleet?

Among the many benefits, upfitting helps you customize your vehicles to match your company’s unique needs, improve efficiency, enhance safety, and boost driver satisfaction. It can also reduce costs, increase your ROI, and elevate brand recognition with tailored modifications like logos, ergonomic upgrades, or specialized equipment.

I need vehicles that are highly customized for specific jobs. Does Merchants have a specific program for that?

Merchants Fleet has an in-house upfit engineering group. We act as a single point of contact among you, your drivers, and the OEM so you can get the upfit you need, when you need it. Whatever your criteria may be, we will make it happen.

Can I put my company logo on the rental vehicle?

Yes. We have a full team of upfitting experts who can add vehicle wraps and logos to your rental vehicles. With our short-term rentals, these upfitting services are performed at the clients’ expense, and the upfits cannot affect the condition of the vehicle. At the end of the rental terms, the vehicle must be returned to its original condition.

How long does the upfitting process take?

It depends on the number of vehicles and which types of upfits you’ve chosen. Contact Merchants to discuss your upfit needs, and our team can provide more detailed information about potential costs and timeframe.

Talk to a Fleet Expert

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