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Alicia Hart
Senior Vice President & Chief People Officer
Alicia Hart
Senior Vice President & Chief People Officer

Alicia serves as Vice President of Human Resources at Merchants Fleet. She joined the company in July 2003. Alicia is focused on providing an award-winning great place to work for the 500+ employees who work at Merchants Fleet. Alicia has spearheaded initiatives in the areas of workforce planning, employee engagement, talent acquisition and development.

Alicia serves as an example of the career growth potential at Merchants Fleet. She started her career at Merchants as Human Resources Administrator and held different positions in the company from 2003 to 2017, until serving in her current role as Vice President with a special focus on talent management.

Under Alicia’s leadership, Merchants Fleet has been frequently named an award-winning place to work both locally and nationally. Merchants Fleet has received Best Company to Work For nods in 2015, 2016, 2017, 2018, 2019, and 2020. Additionally, the company has been Great Place to Work Certified during 2016, 2017, 2018, 2019, 2020, and 2021. Other awards include Coolest Companies for Young Professionals and CEO Cancer Gold Standard. Alicia has supported an expanding workforce, starting with 180 employees in 2003 to now over 500 employees spread over 20 states and growing. She’s active in the community, supporting initiatives such as Stay Work Play NH, Manchester Area Human Resources Association, and the Society for Human Resource Management. She was honored with a 2021 Outstanding Women in Business Award from NH Business Review and a Human Resources Titan Business Award.

Alicia received her bachelor’s degree from Franklin Pierce College and her MBA from Southern New Hampshire University. She also holds SHRM-SCP and SPHR designations. She lives in the Greater Manchester, New Hampshire area with her family.

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  • Chicago's Best and Brightest Companies to Work For 2020 logo with Merchants Fleet logo.
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    Merchants Fleet Recognized as Best and Brightest Company to Work For® in Chicago

    Merchants Fleet, the nation’s fastest-growing fleet company, has been named as one of Chicago’s …
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  • Smiling woman with long brown hair, wearing a pearl necklace and black top, standing near reddish foliage.
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    Merchants Fleet’s Jeanine L. Charlton Named to Top 50 Most Powerful Women in Tech

    Charlton Recognized for Work in Digital Transformation & Mentorship Jeanine L.
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  • Three people in formal attire posing at an awards event. The woman in the center holds a trophy.
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    NH Business Review Names Merchants Fleet’s Amanda E. Rogers as a 2020 Outstanding Women in Business

    Rogers among six recipients honored at 15th annual award reception Merchants Fleet is pleased to ann…
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  • Smiling man in a suit with glasses stands beside "Ones to Watch Awards" text.
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    Kurt Taylor Named a “One to Watch” by IDG’s CIO

    Award Recognizes Taylor’s Role in Advancing Merchants Fleet’s Technology Platform   Merchan…
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  • A large group of people standing together, celebrating "Best Companies to Work For" awards in 2019.
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    Merchants Fleet Adds to Workplace Accolades

    Merchants Fleet Named in Best Companies to Work For Hall of Fame and Boston’s Best and Brightest C…
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  • Smiling man in a suit next to a "Best in Biz Awards 2019 Winner" logo.
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    Brendan P. Keegan Wins Silver in 9th Annual Best in Biz Awards

    Nashua, N.H., native recognized in Executive of the Year category Nashua N.H.
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  • Smiling woman with long brown hair wearing a black blazer, standing outside with a blurred brick background.
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    VP of Marketing & Innovation Amanda Rogers Named a “10 to Watch” Winner

    Merchants Fleet is proud to announce their Vice President of Marketing & Innovation Amanda Roger…
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  • Great Place to Work Certified Jun 2019-2020" and "Chicago's Best and Brightest Companies Winner 2019" logos.
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    Merchants Fleet Recognized for Outstanding Work Culture

    Company receives Great Place to Work certification and named one of  Chicago’s Best and …
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  • Smiling woman with long blonde hair, wearing a blue top, standing by a wall with arms crossed, outdoor background.
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    Jen Gordon Promoted to Merchants Fleet’s Southeast Sales Team

    Merchants Fleet is pleased to announce Jen Gordon has been promoted to a full-time sales role as a R…
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  • Two colleagues sit and discuss at a desk in an office, with a computer monitor and others working in the background.
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    Employee Pride: Your Best Weapon in the War for Talent

    The War for Talent is real! According to NPR, unemployment rates continue to hover around the lowest…
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  • Smiling older woman with short hair, wearing a dark top with a brooch, against a dark blurred background.
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    Bernice Singer, co-founder of Merchants Automotive Group, Dies at 94

    Merchants Automotive Group regretfully announces the passing of co-founder Bernice Siegel Singer.
    Read More
  • Aerial view of a large group of people standing together, with a "Best and Brightest Companies" award banner below.
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    Merchants Fleet Named Among National Best and Brightest Companies to Work For®

    Merchants Fleet is excited to announce it has been named one of the country’s Best and Brightest C…
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Since partnering with Merchants Fleet last year, their professional team members have provided excellent service and offered innovative solutions to address our unique needs.  Merchants has proven to be a top-tier fleet management company, exceeding our expectations on all levels.”
Jim Collins Support Services Manager Royal Cup Coffee

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Since partnering with Merchants Fleet last year, their professional team members have provided excellent service and offered innovative solutions to address our unique needs.  Merchants has proven to be a top-tier fleet management company, exceeding our expectations on all levels.”
Jim Collins Support Services Manager Royal Cup Coffee
We appreciate the knowledge and experience from the Merchants Fleet Electrification team during development and roll out of our initial pilot. Merchants has been a valuable resource in educating our team and getting them comfortable with the EVs.”
Luqman Abdus-Salam Manager of Vendor Services FedEx Office   

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Jan 29, 2025, 2:00 am | 155, Fleet st, Portsmouth, NH

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