fleet Solutions
Ready, set, optimize your fleet.
No two businesses are alike, and neither are their fleets. That’s why we offer tailored solutions for companies and organizations of all sizes across dozens of industries.
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Alicia serves as Vice President of Human Resources at Merchants Fleet. She joined the company in July 2003. Alicia is focused on providing an award-winning great place to work for the 500+ employees who work at Merchants Fleet. Alicia has spearheaded initiatives in the areas of workforce planning, employee engagement, talent acquisition and development.
Alicia serves as an example of the career growth potential at Merchants Fleet. She started her career at Merchants as Human Resources Administrator and held different positions in the company from 2003 to 2017, until serving in her current role as Vice President with a special focus on talent management.
Under Alicia’s leadership, Merchants Fleet has been frequently named an award-winning place to work both locally and nationally. Merchants Fleet has received Best Company to Work For nods in 2015, 2016, 2017, 2018, 2019, and 2020. Additionally, the company has been Great Place to Work Certified during 2016, 2017, 2018, 2019, 2020, and 2021. Other awards include Coolest Companies for Young Professionals and CEO Cancer Gold Standard. Alicia has supported an expanding workforce, starting with 180 employees in 2003 to now over 500 employees spread over 20 states and growing. She’s active in the community, supporting initiatives such as Stay Work Play NH, Manchester Area Human Resources Association, and the Society for Human Resource Management. She was honored with a 2021 Outstanding Women in Business Award from NH Business Review and a Human Resources Titan Business Award.
Alicia received her bachelor’s degree from Franklin Pierce College and her MBA from Southern New Hampshire University. She also holds SHRM-SCP and SPHR designations. She lives in the Greater Manchester, New Hampshire area with her family.
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Merchants Fleet Recognized as Best and Brightest Company to Work For® in Chicago
Merchants Fleet, the nation’s fastest-growing fleet company, has been named as one of Chicago’s … -
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Merchants Fleet’s Jeanine L. Charlton Named to Top 50 Most Powerful Women in Tech
Charlton Recognized for Work in Digital Transformation & Mentorship Jeanine L. -
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NH Business Review Names Merchants Fleet’s Amanda E. Rogers as a 2020 Outstanding Women in Business
Rogers among six recipients honored at 15th annual award reception Merchants Fleet is pleased to ann… -
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Kurt Taylor Named a “One to Watch” by IDG’s CIO
Award Recognizes Taylor’s Role in Advancing Merchants Fleet’s Technology Platform Merchan… -
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Merchants Fleet Adds to Workplace Accolades
Merchants Fleet Named in Best Companies to Work For Hall of Fame and Boston’s Best and Brightest C… -
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Brendan P. Keegan Wins Silver in 9th Annual Best in Biz Awards
Nashua, N.H., native recognized in Executive of the Year category Nashua N.H. -
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VP of Marketing & Innovation Amanda Rogers Named a “10 to Watch” Winner
Merchants Fleet is proud to announce their Vice President of Marketing & Innovation Amanda Roger… -
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Merchants Fleet Recognized for Outstanding Work Culture
Company receives Great Place to Work certification and named one of Chicago’s Best and … -
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Jen Gordon Promoted to Merchants Fleet’s Southeast Sales Team
Merchants Fleet is pleased to announce Jen Gordon has been promoted to a full-time sales role as a R… -
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Employee Pride: Your Best Weapon in the War for Talent
The War for Talent is real! According to NPR, unemployment rates continue to hover around the lowest… -
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Bernice Singer, co-founder of Merchants Automotive Group, Dies at 94
Merchants Automotive Group regretfully announces the passing of co-founder Bernice Siegel Singer. -
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Merchants Fleet Named Among National Best and Brightest Companies to Work For®
Merchants Fleet is excited to announce it has been named one of the country’s Best and Brightest C…
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12 Questions to Ask Your Fleet Partner
When you are evaluating a fleet partner’s performance or seeking a new fleet partner, there are multiple factors to consider as you’re weighing your options. Asking the right questions …
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Since partnering with Merchants Fleet last year, their professional team members have provided excellent service and offered innovative solutions to address our unique needs. Merchants has proven to be a top-tier fleet management company, exceeding our expectations on all levels.”

