Diana Holland

Diana Holland serves as Vice President of Strategic Pursuits at Merchants Fleet and has been an integral part of the company for more than 20 years. She has held roles across Sales and Marketing departments and helped launch Sales Operations. In her tenure, she has developed industry-leading product lines and executed strategic initiatives to drive enterprise value.

In her current role, Holland is responsible for the pursuit strategy and successful implementation of strategic accounts and for leading the Mobility sales organization. A natural leader, Holland manages cross-functional teams to develop win plays, drives operational excellence, and elevate organizational talent.

An active member of the fleet industry outside of Merchants, Holland serves on the Automotive Fleet Leasing Association’s Women In Fleet task force. In 2020, Diana was recognized by AFLA with the President’s Award for her work with the association and across the industry and is also a recipient of the New Hampshire 40 Under 40 Award.

Holland received a BS in Marketing from Southern New Hampshire University and recently graduated with a Master’s of Liberal Arts in Management from Harvard University Extension School. She holds certificates in Strategic Management, Sustainable Business Strategy, and Innovation Strategies in the Face of Constraints. She lives in Goffstown, New Hampshire.