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Brendan P. Keegan

Brendan P. Keegan is an award-winning 6-time president, chief executive officer, and the visionary leader behind the bFearless movement. Throughout his career he has raised over $10.0 billion in capital while leading over 250,000 people globally. Today, he serves as co-owner and board member of Merchants Fleet, United Autosports, Andretti Racing Extreme E, Sky Meadow Country Club, Revolution Armor, and ExpressIT Delivery.

Keegan began his career as a systems engineer for EDS where his drive and dedication helped him advance quickly through the ranks of the Fortune 500 company. As he moved through account management, financial operations, P&L management, business development, and sales, he ultimately became the company’s first Chief Sales Officer. At the top, Keegan was able to recognize where his passions truly lie – executive leadership and technology.

Not allowing fear and uncertainty to prevent him from exploring these passions, Keegan uprooted his life and ventured to Silicon Valley. He joined Netigy as Chief Sales Officer and Bravanta as President & CEO. After successful exits, Keegan led Seven Worldwide as President, BancTec as President, Worldwide Technology Services as President & CEO and velocityHUB as Founder & Managing Partner.

Working with Merchants Fleet originally as a client and later as a board member and strategic advisor, Keegan provided valuable insights to the company on building a growth company. He realized the potential for market disruption, segueing with Keegan accepting an offer to take over as CEO. Under his leadership, Merchants became the fastest growing fleet management company in North America and rose from 8th in the industry to 4th in under 5 years. Keegan led Merchants to a successful strategic sale to Bain Capital and the Abu Dhabi Investment Authority (ADIA). Now, as Chairman, CEO & President, Keegan is continuing to disrupt the commercial fleet landscape, fueling business transformation and driving enterprise value to fleets across the United States.

Keegan received his bachelor’s degree from Rensselaer Polytechnic Institute, MBA from George Washington University, and Executive Certificates from Harvard, Columbia, UPenn, MIT, Yale, and the University of Chicago. Keegan resides in the greater Boston area with his wife Dana and their two children Kaylie and Patrick who are making names for themselves through their own academic and athletic pursuits.

Posts By

Brendan P. Keegan

  • Race track with bikes and riders, "ENDURANCE 2023 Outlook" text overlaid with a red arrow graphic.
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    2023 OUTLOOK

    2022 was one of the most important and more successful years for Merchants Fleet ever – and that i…
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  • A man in a suit faces a wall of business-themed sketches, with the words "milestone decision" above.
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    Merger or Acquisition – The Easiest Decision I Had to Make

    A Milestone Decision – Merge with a Competitor or Stay the Course With big offices come big decisi…
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  • Text: "Our vision is to enable the movement of people, goods, and services freely and responsibly." Background: Blurred vehicle.
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    2022 OUTLOOK

    The fleet industry, like many other industries hit with supply chain shortages, experienced a year u…
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  • Electric car charging at a charging station against a gray wall.
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    3 Changes You Should Expect To See in Transportation in 2022

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  • Woman leading a meeting in a bright office with five people seated around a table.
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    Fearless Leadership Is Rooted in Service — Here’s Why

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  • Two people in a white office, one holding a tablet, both looking thoughtful near a window.
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    Want Amazing Emotional Intelligence? Watch These 3 Key Areas.

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  • Speaker addressing a seated audience in a formal setting, with focus on the speaker's gesturing hand.
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    Why Branding and Reputation Are Essential for Fearless Leaders

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  • Two people holding hands compassionately, close-up showing one pair of dark-skinned hands and one pair of light-skinned hands.
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    How to Improve Your Emotional Intelligence for Truly Fearless Leadership

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  • Two people collaborating at a desk with laptops, a notebook, and pens, discussing notes on a paper.
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    Nine Effective Ways to User Test Your Product Before Launch Day

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  • A group of people in a meeting room having a discussion, with papers and coffee cups on the table.
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    3 Communication Traits That Make Fearless Leaders Stand Out

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  • Child in a cap playing in a sandbox with a fence in the background, in black and white.
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    How a 5-Year-Old Taught Me a Lesson I Use In My Daily Professional Life

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  • A collage of ten smiling people under the title "Expert Panel" with a logo in the top left corner.
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    10 Customer Behavior Trends to Keep an Eye on This Year and Beyond

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  • A man in a suit gestures while speaking to colleagues around a table in a modern office setting.
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    Great Leaders Don’t Hide Their Struggles From Their Team

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  • Illustration of a person losing balance on a large warning sign, symbolizing risk or caution.
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    Want Strong Business Relationships? Avoid These 3 Mistakes.

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  • Grid of twelve diverse smiling people, labeled "Expert Panel" on a gray background.
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    12 Ways Business Leaders Can Articulate a Vision With an Uncertain Future

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  • A dart hits the bullseye on a dartboard with a city skyline in the blurred background under a sunny sky.
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    How We Raised $370 Million After Our Financial Sponsor Said It Was Impossible

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  • A woman holding a mug and a man working on a laptop, with another person in the background in an office setting.
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    4 Types of Strength Every Leader Should Possess

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  • A person in a suit stands on a road facing large "2021" text amidst mountains and trees under a bright sky.
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    For Fearless Leaders, the Journey Never Stops

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  • A collage of hands framing circular images of people talking, surrounded by colorful patterns and flowers.
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    Exactly how to stop dreaming and start doing what you’re passionate about

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  • Text reading "Environmental, Social, Governance" with eco-themed icons on a green, hexagonal pattern background.
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    Want to Be a Market Leader? The Time for ESG is Now, and EVs Will Help You Get There.

    The biggest acronym in boardrooms today is ESG – Environmental Social Governance….
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  • The word "Entrepreneur" in white bold letters on a black background.
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    How to Create a Personal Vision That Lets You Lead Fearlessly and Drive Success

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  • Four people in a meeting room, two are shaking hands, smiling, against an orange backdrop.
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    This is exactly why you should stop stalling and invest in conscious networking

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  • Two people having a discussion over documents at a table. One points at a paper, and the other holds a tablet.
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    This Three-Pronged Strategy Can Create More Productive Employees

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  • Two people sitting at a table in an office, engaged in a discussion, with laptops and documents on the table.
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    Why Employee Uncertainty Should Be a Main Focus for Leaders

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  • Illustration of a person in a blue sleep mask resting in bed, surrounded by dream-like clouds.
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    4 proven habits you can cultivate to deal with fear and anxiety

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  • Electric delivery van with "Merchants Fleet" branding, parked on a street, surrounded by green technology icons.
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    I’m Feeling ELECTRIC

    Three years ago, I joined Merchants Fleet as CEO and to me the two biggest things a CEO has to do ar…
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  • Electric vehicle plugged in for charging with a glowing green light and "Electrify Fleet" logo on the charging cable.
    News

    Electrify Fleet: The Future of Fleet is ELECTRIC

    Merchants Fleet is Leading the Charge Two of my favorite books of all time are The Tipping Point by …
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  • A circular diagram with four sections: Client Experience, Tech Enabled Business, Employee Engagement, Operational Scale.
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    2021 OUTLOOK

    While many will reflect on 2020 as a challenging year, for Merchants 2020 was a year of OPPORTUNITY….
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  • Electric car charging at a station, with blue energy swirl effects in the foreground.
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    Why the Time to Prepare for Fleet Electrification is Now

    Electric Vehicles (EVs) are nothing new.
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  • Timeline with tech eras: Access (1969-1999), Availability (2000-2019), Speed (2020 & Beyond).
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    How the Evolution of eCommerce Has Given Way to a Ship-ageddon

    It’s official, as consumers we are spoiled. We expect to be able to shop online with light…
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  • Three people enthusiastically toss papers in an office setting, sitting by laptops and water bottles.
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    Leading Through Adversity: The Transformative Power of Humor

    March was a very important time for Merchants Fleet.
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  • Celebrate Fleet graphic with a truck logo, thanking essential workers with "Not All Heroes Fly.
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    Merchants Fleet Celebrates Fleet

    Before COVID times, many who heard the word fleet probably related it to the US Navy’s fleet of sh…
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  • Delivery worker using a hand truck to move boxes from a van to a house with a porch.
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    Last Mile is Every Mile & Why You Should Care

    How the COVID-19 Pandemic is Accelerating the Every Mile Society “If I had asked people what they …
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  • Hand holding "Tough Times Playbook" with strategy symbols on a grid-covered cover, blurred background.
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    The Tough Times Playbook – A CEO’s Guide to Navigating Through Crisis

    Many that know me would describe me as pragmatic, outgoing, and enthusiastic. I love being a leader…
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  • Red truck with "LAST MILE" on its side, moving quickly on a road, with a clear sky in the background.
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    The Strain & Opportunity for the Home Delivery Supply Chain

    Home delivery of essential goods and services sounds good at the moment, right? While much of the co…
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  • Stormy sea waves crash against dark cliffs under a dramatic, cloudy sky.
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    Maintaining Long-Term Stability in VUCA Times

    I’m not the first business leader to point out that we’re living in VUCA times – Volatile,…
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  • Graphic of industrial revolutions: steam, electricity, computing, connected; each with representative images.
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    COVID-19 & the Shift to an E-Commerce Society

    When the flip phone came out, we all thought it was the best invention and we wondered how could we …
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  • Stacks of diverse hands placed on top of each other symbolizing unity and teamwork.
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    Strength & Stability During Uncertainty

    Merchants is Stronger Than Ever It’s during the tough times that we learn the most about our compa…
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  • Circular diagram with four sections: Client Experience, Tech Enabled Business, Employee Engagement, Operational Scale.
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    2020 OUTLOOK

    By Brendan P.
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  • Tech conference ad with car silhouette and colorful light trails. Text: "TC Sessions Mobility, July 10 | San Jose, CA.
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    A Look into Fleet’s Mobile Future at TechCrunch Sessions

    This month I had the great opportunity to speak on one of technology’s largest stages – TechCrun…
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  • A black car speeds through a yellow pedestrian crossing on a city street, with people standing on the sidewalk.
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    Leading Culture Change Around Safety

    Just like any other company program, a fleet safety program requires buy-in and cultural support in …
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  • Two people shaking hands over a table, with a laptop and documents visible.
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    View from the Driver’s Seat: Here’s What I Valued Most in an FMC When I Was a Client

    I’ve had the unique experience of first being a Merchants Fleet client who then sat on their board…
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  • Group of people standing and talking in an office setting, with a woman seated at a table in the background.
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    5 Ways Fleet Companies Can Improve Their Work Culture

    This past summer, I read a statistic that made me think about how many companies struggle with emplo…
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  • Smiling man in a suit standing indoors with a blurred background.
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    Merchants Fleet Outlook 2019: A Message from Brendan P. Keegan, Chief Executive Officer

    As the clock struck midnight on January 1st, I officially wrapped up my first full year as CEO at Me…
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