Brendan P. Keegan is an award-winning 6-time president, chief executive officer, and the visionary leader behind the bFearless movement. Throughout his career he has raised over $10.0 billion in capital while leading over 250,000 people globally. Today, he serves as co-owner and board member of Merchants Fleet, United Autosports, Andretti Racing Extreme E, Sky Meadow Country Club, Revolution Armor, and ExpressIT Delivery.
Keegan began his career as a systems engineer for EDS where his drive and dedication helped him advance quickly through the ranks of the Fortune 500 company. As he moved through account management, financial operations, P&L management, business development, and sales, he ultimately became the company’s first Chief Sales Officer. At the top, Keegan was able to recognize where his passions truly lie – executive leadership and technology.
Not allowing fear and uncertainty to prevent him from exploring these passions, Keegan uprooted his life and ventured to Silicon Valley. He joined Netigy as Chief Sales Officer and Bravanta as President & CEO. After successful exits, Keegan led Seven Worldwide as President, BancTec as President, Worldwide Technology Services as President & CEO and velocityHUB as Founder & Managing Partner.
Working with Merchants Fleet originally as a client and later as a board member and strategic advisor, Keegan provided valuable insights to the company on building a growth company. He realized the potential for market disruption, segueing with Keegan accepting an offer to take over as CEO. Under his leadership, Merchants became the fastest growing fleet management company in North America and rose from 8th in the industry to 4th in under 5 years. Keegan led Merchants to a successful strategic sale to Bain Capital and the Abu Dhabi Investment Authority (ADIA). Now, as Chairman, CEO & President, Keegan is continuing to disrupt the commercial fleet landscape, fueling business transformation and driving enterprise value to fleets across the United States.
Keegan received his bachelor’s degree from Rensselaer Polytechnic Institute, MBA from George Washington University, and Executive Certificates from Harvard, Columbia, UPenn, MIT, Yale, and the University of Chicago. Keegan resides in the greater Boston area with his wife Dana and their two children Kaylie and Patrick who are making names for themselves through their own academic and athletic pursuits.
Posts By
Brendan P. Keegan
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2023 OUTLOOK
2022 was one of the most important and more successful years for Merchants Fleet ever – and that i… -
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Merger or Acquisition – The Easiest Decision I Had to Make
A Milestone Decision – Merge with a Competitor or Stay the Course With big offices come big decisi… -
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2022 OUTLOOK
The fleet industry, like many other industries hit with supply chain shortages, experienced a year u… -
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3 Changes You Should Expect To See in Transportation in 2022
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Fearless Leadership Is Rooted in Service — Here’s Why
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Want Amazing Emotional Intelligence? Watch These 3 Key Areas.
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Why Branding and Reputation Are Essential for Fearless Leaders
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How to Improve Your Emotional Intelligence for Truly Fearless Leadership
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Nine Effective Ways to User Test Your Product Before Launch Day
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3 Communication Traits That Make Fearless Leaders Stand Out
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How a 5-Year-Old Taught Me a Lesson I Use In My Daily Professional Life
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10 Customer Behavior Trends to Keep an Eye on This Year and Beyond
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Great Leaders Don’t Hide Their Struggles From Their Team
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Want Strong Business Relationships? Avoid These 3 Mistakes.
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12 Ways Business Leaders Can Articulate a Vision With an Uncertain Future
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How We Raised $370 Million After Our Financial Sponsor Said It Was Impossible
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4 Types of Strength Every Leader Should Possess
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For Fearless Leaders, the Journey Never Stops
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Exactly how to stop dreaming and start doing what you’re passionate about
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Want to Be a Market Leader? The Time for ESG is Now, and EVs Will Help You Get There.
The biggest acronym in boardrooms today is ESG – Environmental Social Governance…. -
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How to Create a Personal Vision That Lets You Lead Fearlessly and Drive Success
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This is exactly why you should stop stalling and invest in conscious networking
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This Three-Pronged Strategy Can Create More Productive Employees
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Why Employee Uncertainty Should Be a Main Focus for Leaders
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4 proven habits you can cultivate to deal with fear and anxiety
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I’m Feeling ELECTRIC
Three years ago, I joined Merchants Fleet as CEO and to me the two biggest things a CEO has to do ar… -
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Electrify Fleet: The Future of Fleet is ELECTRIC
Merchants Fleet is Leading the Charge Two of my favorite books of all time are The Tipping Point by … -
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2021 OUTLOOK
While many will reflect on 2020 as a challenging year, for Merchants 2020 was a year of OPPORTUNITY…. -
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Why the Time to Prepare for Fleet Electrification is Now
Electric Vehicles (EVs) are nothing new. -
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How the Evolution of eCommerce Has Given Way to a Ship-ageddon
It’s official, as consumers we are spoiled. We expect to be able to shop online with light… -
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Leading Through Adversity: The Transformative Power of Humor
March was a very important time for Merchants Fleet. -
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Merchants Fleet Celebrates Fleet
Before COVID times, many who heard the word fleet probably related it to the US Navy’s fleet of sh… -
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Last Mile is Every Mile & Why You Should Care
How the COVID-19 Pandemic is Accelerating the Every Mile Society “If I had asked people what they … -
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The Tough Times Playbook – A CEO’s Guide to Navigating Through Crisis
Many that know me would describe me as pragmatic, outgoing, and enthusiastic. I love being a leader… -
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The Strain & Opportunity for the Home Delivery Supply Chain
Home delivery of essential goods and services sounds good at the moment, right? While much of the co… -
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Maintaining Long-Term Stability in VUCA Times
I’m not the first business leader to point out that we’re living in VUCA times – Volatile,… -
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COVID-19 & the Shift to an E-Commerce Society
When the flip phone came out, we all thought it was the best invention and we wondered how could we … -
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Strength & Stability During Uncertainty
Merchants is Stronger Than Ever It’s during the tough times that we learn the most about our compa… -
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2020 OUTLOOK
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A Look into Fleet’s Mobile Future at TechCrunch Sessions
This month I had the great opportunity to speak on one of technology’s largest stages – TechCrun… -
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Leading Culture Change Around Safety
Just like any other company program, a fleet safety program requires buy-in and cultural support in … -
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View from the Driver’s Seat: Here’s What I Valued Most in an FMC When I Was a Client
I’ve had the unique experience of first being a Merchants Fleet client who then sat on their board… -
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5 Ways Fleet Companies Can Improve Their Work Culture
This past summer, I read a statistic that made me think about how many companies struggle with emplo… -
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Merchants Fleet Outlook 2019: A Message from Brendan P. Keegan, Chief Executive Officer
As the clock struck midnight on January 1st, I officially wrapped up my first full year as CEO at Me…