Amanda E. Rogers serves as Senior Vice President, Marketing & PMO at Merchants Fleet, where she oversees the design & implementation of enterprise-wide marketing and innovation projects & initiatives. Amanda is an award-winning executive, recognized for innovation, leadership, and marketing prowess. Since joining in 2018, Amanda and her team have led, launched and supported a full corporate rebrand project, go-to-market strategy for 6 new business lines, a corporate move to a new 55,000-square-foot HQ facility, the company’s first Fleet Summit industry event, a brand new Innovation Department, and the integration of two operating companies under one brand architecture. Amanda served as the marketing lead for the company’s growth financing initiative, bringing in $50 Million from Bain Capital Credit. She facilitates the Merchants Academy Emerging Leaders development program and has trained over 45 team members at Merchants. Her vision is to inspire all to achieve success in both their professional and personal lives. Through these efforts, Amanda and her teams create exceptional experiences for prospects, clients, and employees.
Prior to joining Merchants, Amanda Rogers spent 5 years with velocityHUB as Partner, responsible for developing over 100,000 leaders across 15 diverse industries for Fortune 100 companies and startups. She also served as a strategy, innovation and process management consultant to many of these companies. Amanda is the Co-Founder of The Victory Academy, a sports and education leadership training division of velocityHUB, where she served as a leadership coach to over 25,000 students and student-athletes at over 40 institutions.
Amanda was recognized as a 2020 Outstanding Woman in Business by New Hampshire Business Review; a 2018 member of the NH Seacoast 10toWatch and the 2018 NH Forty Under 40 class; and in 2015 she was named the Greater Nashua Chamber of Commerce Young Professional of the Year. Amanda received her Bachelor’s Degree in Business Administration from Boston University, where she also played Division 1 lacrosse for the Terriers. She lives in the Portsmouth, New Hampshire, area.
Posts By
Amanda E. Rogers
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Merchants Fleet is Open for Business at New Headquarters
After an exhaustive location search, a complete build-out, dozens of design iterations, and hundreds… -
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Brendan P. Keegan Discusses Pathways to the Boardroom for Women Leaders
Fireside Chat at WomenExecs on Boards Annual Meeting Discusses “Sponsoring Women to the Boardroom�… -
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On the Front End of Innovation – Reflections on the Boston Innovation Festival
For many of our fleet clients, business travel is a big component of their daily professional experi… -
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Merchants Fleet CEO Brendan P. Keegan Named Innovator of the Year in Business Services by CEO World Awards®
Merchants Fleet CEO Brendan P. -
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Jeanine L. Charlton, Senior VP & CTO at Merchants Fleet, to Speak on AGENDA19 Innovation Panel
Merchants Fleet is pleased to announce Senior Vice President & Chief Technology Officer Jeanine … -
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Merchants Fleet Invests in Innovation with Launch of New Innovation Department
Merchants Fleet has launched its Innovation Department and hired Lisa Bonacci as its Director of Inn… -
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Brendan P. Keegan & Jeanine L. Charlton Accepted into Forbes Technology Council
Merchants Fleet CEO Brendan P. Keegan and Senior Vice President & CTO Jeanine L. -
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Merchants Fleet Breaks Down Walls with New Headquarters
For a few minutes this week, Merchants Fleet’s staff put down their laptops, picked up some sledge… -
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The New Face of Fleet: Merchants Fleet Launches New Brand & Innovation-Focused Business Model
Hooksett, N.H. -
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Merchants Fleet Signs Lease on New Corporate Headquarters to Accommodate Growing Workforce & Client-Base
After a year of unprecedented growth, Merchants Fleet has signed a 10-year lease on a state-of-the-a… -
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CEO Brendan P. Keegan Talks Leadership, Innovation with NH Department of Safety
CEO of Merchants Fleet Brendan P.