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Amanda E. Rogers

Amanda E. Rogers serves as Senior Vice President, Marketing & PMO at Merchants Fleet, where she oversees  the design & implementation of enterprise-wide marketing and innovation projects & initiatives. Amanda is an award-winning executive, recognized for innovation, leadership, and marketing prowess. Since joining in 2018, Amanda and her team have led, launched and supported a full corporate rebrand project, go-to-market strategy for 6 new business lines, a corporate move to a new 55,000-square-foot HQ facility, the company’s first Fleet Summit industry event, a brand new Innovation Department, and the integration of two operating companies under one brand architecture. Amanda served as the marketing lead for the company’s growth financing initiative, bringing in $50 Million from Bain Capital Credit. She facilitates the Merchants Academy Emerging Leaders development program and has trained over 45 team members at Merchants. Her vision is to inspire all to achieve success in both their professional and personal lives. Through these efforts, Amanda and her teams create exceptional experiences for prospects, clients, and employees.

Prior to joining Merchants, Amanda Rogers spent 5 years with velocityHUB as Partner, responsible for developing over 100,000 leaders across 15 diverse industries for Fortune 100 companies and startups. She also served as a strategy, innovation and process management consultant to many of these companies. Amanda is the Co-Founder of The Victory Academy, a sports and education leadership training division of velocityHUB, where she served as a leadership coach to over 25,000 students and student-athletes at over 40 institutions.

Amanda was recognized as a 2020 Outstanding Woman in Business by New Hampshire Business Review; a 2018 member of the NH Seacoast 10toWatch and the 2018 NH Forty Under 40 class; and in 2015 she was named the Greater Nashua Chamber of Commerce Young Professional of the Year. Amanda received her Bachelor’s Degree in Business Administration from Boston University, where she also played Division 1 lacrosse for the Terriers. She lives in the Portsmouth, New Hampshire, area.

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Amanda E. Rogers

  • Conference room with a long table, white chairs, and a tablet on the table. "Merchants Fleet" logo on the wall.
    News

    Merchants Fleet is Open for Business at New Headquarters

    After an exhaustive location search, a complete build-out, dozens of design iterations, and hundreds…
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  • A woman speaks into a microphone while three people sit attentively on a panel in a conference room.
    News

    Brendan P. Keegan Discusses Pathways to the Boardroom for Women Leaders

    Fireside Chat at WomenExecs on Boards Annual Meeting Discusses “Sponsoring Women to the Boardroom�…
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  • Audience at the Boston Innovation Festival in a dimly lit conference room, view of stage and screens.
    Uncategorized

    On the Front End of Innovation – Reflections on the Boston Innovation Festival

    For many of our fleet clients, business travel is a big component of their daily professional experi…
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  • Smiling man in a suit next to three CEO World Awards plaques from 2019: Gold, Silver, and Bronze.
    News

    Merchants Fleet CEO Brendan P. Keegan Named Innovator of the Year in Business Services by CEO World Awards®

    Merchants Fleet CEO Brendan P.
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  • Smiling woman with long brown hair, wearing a pearl necklace and black top, standing near reddish foliage.
    News

    Jeanine L. Charlton, Senior VP & CTO at Merchants Fleet, to Speak on AGENDA19 Innovation Panel

    Merchants Fleet is pleased to announce Senior Vice President & Chief Technology Officer Jeanine …
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  • A person with long dark hair smiling against a blurred brown background.
    News

    Merchants Fleet Invests in Innovation with Launch of New Innovation Department

    Merchants Fleet has launched its Innovation Department and hired Lisa Bonacci as its Director of Inn…
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  • Smiling man and woman in separate portraits above Forbes Technology Council logo.
    News

    Brendan P. Keegan & Jeanine L. Charlton Accepted into Forbes Technology Council

    Merchants Fleet CEO Brendan P. Keegan and Senior Vice President & CTO Jeanine L.
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  • Group of people wearing hard hats, holding sledgehammers, posing in a partially constructed room.
    News

    Merchants Fleet Breaks Down Walls with New Headquarters

    For a few minutes this week, Merchants Fleet’s staff put down their laptops, picked up some sledge…
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  • Logo of Merchants Fleet with stylized red squares above the text.
    News

    The New Face of Fleet: Merchants Fleet Launches New Brand & Innovation-Focused Business Model

    Hooksett, N.H.
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  • Brick building with "Merchants Fleet" logo, covered with a red banner reading "Coming soon!".
    News

    Merchants Fleet Signs Lease on New Corporate Headquarters to Accommodate Growing Workforce & Client-Base

    After a year of unprecedented growth, Merchants Fleet has signed a 10-year lease on a state-of-the-a…
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  • Two men in suits smiling in an indoor setting with a light-colored brick wall background.
    News

    CEO Brendan P. Keegan Talks Leadership, Innovation with NH Department of Safety

    CEO of Merchants Fleet Brendan P.
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