A national vegetation company with 1,700 units of primarily compact pickups expressed a desire to begin adopting electric vehicles within their fleet. EV education was needed throughout the company to gain buy-in and mitigate outdated EV beliefs. Concerns were raised that neither EV charging infrastructure nor vehicle range were robust enough to support their fleet. The assumed high cost of EVs was another concern to bar transitioning.
The company will be launching a 40-unit pilot, based in four locations throughout North America. Employees are enthused about the pilot and have become champions for electrification, and the company is planning a public relations effort to promote their commitment to sustainability and the environment.