Tough Times Playbook 1

The Tough Times Playbook: A CEO’s Guide to Navigating Through Crisis – Play 1

The Tough Times Playbook: A CEO’s Guide to Navigating Through Crisis – Play 1

Many that know me would describe me as pragmatic, outgoing, and enthusiastic. I love being a leader and a mentor. Coaching and sharing with others who are also in leadership or hope to be, are just a couple of my passions. As positive as I try to be, being in a leadership role can be tough. Add in COVID-19 and the word leadership takes on a whole new meaning. As the CEO of a large corporation, I am relied upon for emotional intelligence, quick decision making and well, leadership.

Throughout my career, I have been at the helm of large corporations when crises have struck, so this is not entirely new territory for me. What I have found is that it does not matter how often you have been there; it is never a happy place to be.

I always work best with a plan, so it was important for me to find a way to communicate with the leadership team, the employees and the clients that would resonate, make sense and hopefully allow for some comfort in a time that feels uncomfortable. The Tough Times Playbook has been an anchor for me at the onset of a crisis, and my hope is that you too, will find something useful in what I share. Although I have had to shift some of the finer points throughout the years, the message has remained the same.

Here is the Tough Times Playbook.

– Brendan P. Keegan